# identity.md

## Organization Overview
- **Company Name:** So Just Shop
- **Mission:** To be a sustainable lifestyle brand offering ethically sourced accessories and homeware, handcrafted by female artisans from vulnerable communities worldwide, using traditional skills applied to contemporary design.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jennifer Georgeson, CEO and Founder (https://sojustshop.com/blogs/meet-the-team/jennifer-georgeson)
    - Aqsa Khan (https://sojustshop.com/blogs/meet-the-team/aqsa-khan)
    - Judith Blair (https://sojustshop.com/blogs/meet-the-team/judith-blair)
    - Matt Glubb and Tim Stansbie (https://sojustshop.com/blogs/meet-the-team/matt-glubb-and-tim-stansbie)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Ethical sourcing, sustainability, empowering female artisans, preserving traditional skills, and supporting vulnerable communities. Learn more about our team at https://sojustshop.com/blogs/meet-the-team and our mission at https://sojustshop.com/pages/about.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a sustainable lifestyle brand, curating and selling ethically sourced accessories and homeware. Products are handcrafted by female artisans in vulnerable communities, utilizing traditional skills.
- **Location(s) and Geographic Presence:** Sourcing products globally from vulnerable communities; company headquarters location details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with female artisans and communities globally. Specific named partnerships details forthcoming.